ShopperLocal Review #2

I’ve had my hair salon business for 3 years now.  I invested my retirement money here since it seems to be one of the more practical choices given my budget and my knowledge of the business.  Among the challenges, one of the most recurring ones is where to advertise effectively.

Most of the options I have tried had either been ineffective due to low retention or high costs.  It was a struggle to find a long term solution to my advertising woes.  I only had 2 goals in mind – get new customers and get the old ones to keep coming back.

I received a call from a ShopperLocal sales representative and had agreed to meet him to see what he had to offer.  Normally, I don’t respond to telemarketing calls but I was desperate and when he mentioned that he wanted to help me get my name out there, I just had to listen.

Here is what I learned:

• There is a low-cost solution to distributing flyers and business cards
• There is a better distribution system that allows me to target my audience.
• There is a sustainable advertising program for my business.

The best part is that all this comes I one great package – the Register tape Network by ShopperLocal.  Simply put, my ad is distributed through the coupons at the back of the register tapes of a local supermarket.  Through that system, I am able to put my coupons into the hands of ready buyers in the community.  The only hiccup that I have is that I only get 4 times a year to change my offers.  Other than that, I think I have found the perfect solution to my situation.

James, NC